In 2022, the Malta Statistics Authority (MSA) embarked on a rebranding project upon the initiative of the Director General of the NSO, Mr Etienne Caruana. Official statistics have always played an important role in national policy development. With this rebranding exercise we aimed to give the organisation a modern and more appealing front while maintaining intact the vision, mission and values that make its core.
In the process of developing our branding strategy we were forward looking and forward thinking, without forgetting our past, building upon the strong goodwill the MSA enjoys, both locally and overseas.
The principal driver of the rebranding exercise is the National Statistics Office, it being the executive branch of the MSA. Over the years, thanks to Eurostat grants and funds allocated by central government, the NSO had already embarked on a path that would eventually lead to modernisation of the office. Now that we are firmly on this course, the NSO can start to reap the fruit of its endeavours. Some of these returns will also be delivered to users in the form of improved website navigation and access to information.
Shifting focus back to the MSA. Through its new web portal, the MSA intends to portray the difference between the mission of the Authority and that of the NSO. The former is an advisor to the latter through monthly Board meeting and its Sub-committees.
MSA also does the best it can to facilitate NSO’s work by pushing for the provision of necessary administrative data particularly from central government to the NSO. These are a keystone of official statistics and form part of a body of initiatives undertaken to reduce burden on both individuals and firms.
Throughout the year initiatives are taken to foster statistical awareness across the Maltese islands by meeting journalists, students, researchers, policy makers and many others.
Our new portal will strive to keep all and sundry informed of our proceedings, our initiatives, and our participation in both national and international meetings.
I conclude by providing some dynamics about our new logo: The logo is roundish, which reminds us that the Authority represents the whole community. We recognise that official statistics are a representation of our lives in numbers. The Maltese cross was retained from our previous logo but modernised, as a reminder that this is a corporate institution. The eight-pointed cross is a symbol used by many in this regard. Finally, the background is white to represent our motto, Trust, Governance and Competence.
Finally, I thank all staff for their hard and dedicated work and I hope that our new brand is embraced by the public and as always we remain open to any suggestions how we can serve you better.
